Why Buy Cold Leads When You Can Get Warm Leads That Are Hot - For Free

When salespeople buy cold leads it is not actual sales leads that they are buying. They are buying lists of contact names (CEOs, VPs, decision makers) at companies in certain industries. There are many companies that sell these lead lists, with InfoUSA being one of the most popular.

How can a phone number and contact name be a lead? Any yahoo can just go through the phone book or yellow pages and get these phone numbers for free. They are referred to as leads because they are marketed that way by the companies that sell them. Marketing dollars can do this. But really, in the end, cold calling random phone numbers from the yellow pages can get you the same results.

I like to refer to leads from lead lists as "fake leads." They are not really leads. Real leads come from real people that are actually looking for the products or services that you sell. These are "warm leads" or "hot leads" and are the ones that you actually have a chance to close the sale on.

So why would spend your money buying fake leads when warm leads will get you more sales? Perhaps it's because you don't know how to generate hot leads? It's actually quite easy to generate hot leads. You do this by building a network of business professionals that you can share referrals with. Some of the best salespeople get to be top producers because of their business networks. For example a top producing real estate agent can share referrals with a top producing mortgage broker. This creates a win-win situation for all parties involved.

Tino Buntic created TradePals to provide free leads to business professionals and entrepreneurs in cities across North America. Visit the site and create a free professional profile to receive free B2B and B2C sales leads.

Are you looking for a free link to your website? Then visit TradePals' new professional advice section where you could submit a business tip on a variety of topics, such as sales tips, in exchange for a link to your site.